Coir

Latest — Apr 5, 2023

W3C Ads Privacy Brief: March 2023

Last month, we reported Meta and Mozilla moved forward with live testing of their Interoperable Private Attribution (IPA) design. The unlikely duo declared intent to prototype in Chrome, even as Chrome moves forward with its Attribution Reporting API (ARA) and Private Aggregation API (PAA).

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Horizons: March 22, 2023

Generative AI, a banking crisis and more layoffs made headlines in the last few weeks. These are the latest items in the long list of major disruptions. Little feels stable. However, change tends to reward those who do not become immobilized.

Data Leakage

This explainer describes what data leakage is, where and how it happens, and how the trajectory of regulation, gatekeeper changes and commercial incentives offer ways to avoid it.

W3C Ads Privacy Brief: February 2023

PATCG met in person for two days in New York City. Coir was there. As predicted in our January brief, the focus of the meeting was to resolve objections to the working group charter and achieve closer alignment on an eventual attribution standard.

Horizons: March 1, 2023

As we write this 10th issue of Horizons, we’ve identified a common thread. There's a lack of compelling vision for the future of digital advertising.

The Future of Targeted Ads in the EU

We break down what’s fueling the contradictory hot takes, how to really think about what’s happening and our predictions.

Global Privacy Control (or Choice)?

Global Privacy Control (GPC) has great potential, in its simplicity and its support from policymakers and certain important commercial interests. But the word “control” is a misnomer. This matters.

Horizons: February 2, 2023

This month, ads privacy-related news rained down. With all that news comes a flood of hot takes from LinkedIn, Twitter, industry trades, podcasts, associations and think tanks.

W3C Ads Privacy Brief: January 2023

This brief is the first of its kind. A lot is happening in privacy-related W3C meetings, Github issues and side conversations. We follow all we can. We pull meaningful overall highlights and summaries by focus area, plus share thoughts on how your business might respond.

Thinking Strategically about CMPs

In Part 1, we introduced a framework for evaluating CMPs. Here, we dive into strategic factors impacting a CMP’s current state (its ease of adoption and use) and future state (its long-term viability and position in the future of online content access and advertising).