Generative AI, a banking crisis and more layoffs made headlines in the last few weeks. These are the latest items in the long list of major disruptions. Little feels stable. However, change tends to reward those who do not become immobilized.

As we write this 10th issue of Horizons, we’ve identified a common thread. There's a lack of compelling vision for the future of digital advertising.

This month, ads privacy-related news rained down. With all that news comes a flood of hot takes from LinkedIn, Twitter, industry trades, podcasts, associations and think tanks.

January 2023 opens with plenty of reminders that ads privacy, competition and all surrounding incentives are a complex mess. Let’s take a step back, breathe and consider the fundamentals.

Two critical concepts touched a nerve over the past two weeks. First, apps and websites must contend with App Store and browser controls. Second, first-party data collection and use must contend with regulations.

2023 is shaping up to be a pressure cooker.

Over the past week, Twitter became an extreme microcosm of the slew of issues facing digital businesses...

Marketers have a lot of catching up to do. The density of the US Privacy & Data Protection horizon in this issue is one of many indicators. We don’t just mean checking boxes....

We see an opportunity to use approaching regulatory deadlines as a forcing function to get key legal, engineering, product and commercial leaders in the same room to consider the bigger picture.

Most compliance strategies are still focused on third-party cookies and other current cross-context identifiers, but don’t lose sight of where the marketing and advertising ecosystems are headed.