Horizons: September 20, 2022
Most compliance strategies are still focused on third-party cookies and other current cross-context identifiers, but don’t lose sight of where the marketing and advertising ecosystems are headed.
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Regulators and PETs
We recognize notable regulators, review their current focus, and make recommendations to further facilitate understanding and incentivize the viability and benefits of privacy enhancing technologies (PETs) applied to the marketing and advertising ecosystems.
Horizons: September 6, 2022
Twice a month, Coir unearths the news we think matters most to keep companies informed in a rapidly changing digital environment. These briefs look cross-functionally into these key areas: public policy and enforcement, gatekeeper technical and policy updates, and industry reactions.
CCPA and CPRA’s Impact on Cross-Context Data Collection and Use
CPRA, though still imperfect, plugs a number of confusing gaps and, if implemented and enforced as drafted, will lead to significant changes in cross-context marketing and advertising.
Google’s Apps and Apple’s App Tracking Transparency
Understanding Google’s ATT tango with Apple offers a window into both companies’ thinking and direction. Media companies like Disney, platforms like Amazon and technology providers like Snowflake should take note.
Visualizing User Recognition Across Time and Context
As we dive deeper into the changes in the digital ecosystem we will come back to these basic flows between actors, representing cross-context user recognition over time and the lack thereof.
Why is Chrome Delaying the End of Third-Party Cookies (Again)?
Explaining the delay is quite simple—no conspiracy theories required.