Consent Management Platform Evaluation
More businesses realize the need for a consent management platform (CMP), though few are thrilled to deploy one. How should you evaluate the range of offerings in the market?
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Horizons: January 6, 2023
January 2023 opens with plenty of reminders that ads privacy, competition and all surrounding incentives are a complex mess. Let’s take a step back, breathe and consider the fundamentals.
Apple, the App Store Layer and Europe
This is the first major DMA-driven product change we’ve seen from a company likely to be deemed a gatekeeper under the law.
Top Twelve Privacy Myths
In honor of the twelve days of Christmas, we’re sharing what we view as the top twelve privacy misconceptions applicable to ads.
Horizons: December 14, 2022
Two critical concepts touched a nerve over the past two weeks. First, apps and websites must contend with App Store and browser controls. Second, first-party data collection and use must contend with regulations.
Understanding the Web of European Data Legislation
We give readers a better framework for understanding the legislation with high level considerations for what they mean, or could mean, for advertising and marketing.
Intro to W3C
Until recently, few ads and marketing people had heard of the World Wide Web Consortium (W3C) or given it much thought, if they had. Now, due to its role in browser actions affecting ads and marketing, W3C’s acronym is almost as commonplace as DSP or CPM.
Horizons: November 30, 2022
2023 is shaping up to be a pressure cooker.
Emerging Operating System and Browser Ads Tools
This explainer is meant to give readers a better framework for understanding what various players are doing, where they stand, and, at a high level, what these tools might mean for businesses. Like always, we shine a light on both opportunities and risks.
User Controls and Commercial Interests
Many participants in the ad ecosystem assume “user control” (i.e. consent) requirements are purely compliance driven and defined without regard to strategic and commercial interests.