We break down what’s fueling the contradictory hot takes, how to really think about what’s happening and our predictions.

In Part 1, we introduced a framework for evaluating CMPs. Here, we dive into strategic factors impacting a CMP’s current state (its ease of adoption and use) and future state (its long-term viability and position in the future of online content access and advertising).

In honor of the twelve days of Christmas, we’re sharing what we view as the top twelve privacy misconceptions applicable to ads.

We give readers a better framework for understanding the legislation with high level considerations for what they mean, or could mean, for advertising and marketing.