It’s an understatement to say digital advertising is a complex, multidimensional ecosystem. We think it’s folly to craft a single story about the range of Q3 2022 ad-related revenue reports.

Dive into the strategic factors impacting adoption, use and the future of clean rooms: commercial interests, structural positioning, scale, public policy and competition.

You’ll get a different description of a clean room depending on who you talk to. We break down the key facets of today’s clean rooms. Before you can evaluate what role a clean room might play in your strategy, consider what problems clean rooms address, how they do it, and the ways clean rooms vary.

Five fundamental components of an ID’s commercial viability for advertising and marketing

You must understand different forms of user identifiers before you can think strategically about them. You may have heard of user, device or household identifiers, but these terms alone don’t convey the full story.

This explainer explores current consumer-facing cross-context tracking controls and the impact of new global privacy regulations on them. The impact radius is bigger than marketing and advertising technology vendors.

We recognize notable regulators, review their current focus, and make recommendations to further facilitate understanding and incentivize the viability and benefits of privacy enhancing technologies (PETs) applied to the marketing and advertising ecosystems.

CPRA, though still imperfect, plugs a number of confusing gaps and, if implemented and enforced as drafted, will lead to significant changes in cross-context marketing and advertising.

Understanding Google’s ATT tango with Apple offers a window into both companies’ thinking and direction. Media companies like Disney, platforms like Amazon and technology providers like Snowflake should take note.

As we dive deeper into the changes in the digital ecosystem we will come back to these basic flows between actors, representing cross-context user recognition over time and the lack thereof.