This explainer describes what data leakage is, where and how it happens, and how the trajectory of regulation, gatekeeper changes and commercial incentives offer ways to avoid it.

We break down what’s fueling the contradictory hot takes, how to really think about what’s happening and our predictions.

Global Privacy Control (GPC) has great potential, in its simplicity and its support from policymakers and certain important commercial interests. But the word “control” is a misnomer. This matters.

In Part 1, we introduced a framework for evaluating CMPs. Here, we dive into strategic factors impacting a CMP’s current state (its ease of adoption and use) and future state (its long-term viability and position in the future of online content access and advertising).

More businesses realize the need for a consent management platform (CMP), though few are thrilled to deploy one. How should you evaluate the range of offerings in the market?

In honor of the twelve days of Christmas, we’re sharing what we view as the top twelve privacy misconceptions applicable to ads.

We give readers a better framework for understanding the legislation with high level considerations for what they mean, or could mean, for advertising and marketing.

This explainer is meant to give readers a better framework for understanding what various players are doing, where they stand, and, at a high level, what these tools might mean for businesses. Like always, we shine a light on both opportunities and risks.

Many participants in the ad ecosystem assume “user control” (i.e. consent) requirements are purely compliance driven and defined without regard to strategic and commercial interests.