Horizons: September 20, 2022
Most compliance strategies are still focused on third-party cookies and other current cross-context identifiers, but don’t lose sight of where the marketing and advertising ecosystems are headed.
Julia Shullman
Regulators and PETs
We recognize notable regulators, review their current focus, and make recommendations to further facilitate understanding and incentivize the viability and benefits of privacy enhancing technologies (PETs) applied to the marketing and advertising ecosystems.
CCPA and CPRA’s Impact on Cross-Context Data Collection and Use
CPRA, though still imperfect, plugs a number of confusing gaps and, if implemented and enforced as drafted, will lead to significant changes in cross-context marketing and advertising.