Many participants in the ad ecosystem assume “user control” (i.e. consent) requirements are purely compliance driven and defined without regard to strategic and commercial interests.

Dive into the strategic factors impacting adoption, use and the future of clean rooms: commercial interests, structural positioning, scale, public policy and competition.

You’ll get a different description of a clean room depending on who you talk to. We break down the key facets of today’s clean rooms. Before you can evaluate what role a clean room might play in your strategy, consider what problems clean rooms address, how they do it, and the ways clean rooms vary.

Five fundamental components of an ID’s commercial viability for advertising and marketing

You must understand different forms of user identifiers before you can think strategically about them. You may have heard of user, device or household identifiers, but these terms alone don’t convey the full story.

This explainer explores current consumer-facing cross-context tracking controls and the impact of new global privacy regulations on them. The impact radius is bigger than marketing and advertising technology vendors.