We see an opportunity to use approaching regulatory deadlines as a forcing function to get key legal, engineering, product and commercial leaders in the same room to consider the bigger picture.

Most compliance strategies are still focused on third-party cookies and other current cross-context identifiers, but don’t lose sight of where the marketing and advertising ecosystems are headed.

Twice a month, Coir unearths the news we think matters most to keep companies informed in a rapidly changing digital environment. These briefs look cross-functionally into these key areas: public policy and enforcement, gatekeeper technical and policy updates, and industry reactions.