Apple, the App Store Layer and Europe
This is the first major DMA-driven product change we’ve seen from a company likely to be deemed a gatekeeper under the law.
Alex Cone
Horizons: December 14, 2022
Two critical concepts touched a nerve over the past two weeks. First, apps and websites must contend with App Store and browser controls. Second, first-party data collection and use must contend with regulations.
Intro to W3C
Until recently, few ads and marketing people had heard of the World Wide Web Consortium (W3C) or given it much thought, if they had. Now, due to its role in browser actions affecting ads and marketing, W3C’s acronym is almost as commonplace as DSP or CPM.
Horizons: November 30, 2022
2023 is shaping up to be a pressure cooker.
Emerging Operating System and Browser Ads Tools
This explainer is meant to give readers a better framework for understanding what various players are doing, where they stand, and, at a high level, what these tools might mean for businesses. Like always, we shine a light on both opportunities and risks.
Horizons: November 10, 2022
Over the past week, Twitter became an extreme microcosm of the slew of issues facing digital businesses...
Three Lenses on Messy Digital Ad Revenues in Public Filings
It’s an understatement to say digital advertising is a complex, multidimensional ecosystem. We think it’s folly to craft a single story about the range of Q3 2022 ad-related revenue reports.
Build a POV on Clean Rooms (Part 2)
Dive into the strategic factors impacting adoption, use and the future of clean rooms: commercial interests, structural positioning, scale, public policy and competition.
Build a POV on Clean Rooms (Part 1)
You’ll get a different description of a clean room depending on who you talk to. We break down the key facets of today’s clean rooms. Before you can evaluate what role a clean room might play in your strategy, consider what problems clean rooms address, how they do it, and the ways clean rooms vary.
Horizons: October 20, 2022
Marketers have a lot of catching up to do. The density of the US Privacy & Data Protection horizon in this issue is one of many indicators. We don’t just mean checking boxes....